Thin Blue Wine – Privacy Policy

Effective Date: 4-8-2026

Thin Blue Wine (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you visit our website, purchase our products, join our wine club, or interact with us.

If you do not agree with this policy, please do not use our website.

1. Who This Applies To

This policy applies to customers and website visitors. It does not apply to employees or job applicants.

You must be 21 years or older to use our services.

2. Information We Collect

A. Information You Provide

We collect information you provide directly, including:

  • Name

  • Email address

  • Phone number

  • Shipping and billing address

  • Payment information

  • Wine preferences

  • Account login information

  • Any information you provide through forms, events, or customer service

This includes when you:

  • Make a purchase

  • Join our wine club

  • Sign up for emails or SMS

  • Attend events or tastings

B. Information Collected Automatically

When you use our website, we automatically collect:

  • IP address

  • Browser and device type

  • Pages visited

  • Time spent on site

  • Products viewed

  • General location (based on IP)

We use cookies, pixels, and similar tracking technologies.

3. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Ship wine and verify age compliance

  • Manage your wine club membership

  • Communicate with you (email, SMS, updates)

  • Improve our website and customer experience

  • Send marketing and promotional offers

  • Prevent fraud and maintain security

  • Comply with legal obligations

4. How We Share Your Information

We may share your information with:

  • Payment processors (for transactions)

  • Shipping carriers (to deliver wine)

  • Technology providers (website, CRM, email, SMS platforms)

  • Marketing partners (ads, analytics, targeting)

We may also disclose information:

  • If required by law

  • To protect our business or customers

  • In connection with a business sale or investment

We do not sell your personal information for cash.

5. Cookies & Tracking

We use cookies to:

  • Improve website performance

  • Remember your preferences

  • Show relevant ads

You can control cookies through your browser settings.

6. SMS & Marketing Communications

If you opt in:

  • You may receive promotional texts and updates

  • Message frequency varies

  • Message & data rates may apply

You can:

  • Reply STOP to unsubscribe

  • Reply HELP for assistance

  • Unsubscribe from emails anytime

7. Data Retention

We keep your information as long as necessary to:

  • Provide services

  • Comply with legal requirements

  • Resolve disputes

8. Your Privacy Rights (California & U.S.)

If you are a California resident, you may have the right to:

  • Request access to your data

  • Request deletion of your data

  • Correct inaccurate data

  • Opt out of targeted advertising

To exercise your rights, contact us at:
[Insert Email]

We will verify your identity before processing requests.

9. Data Security

We take reasonable steps to protect your information, including:

  • Secure payment processing

  • Encrypted systems

  • Restricted access

However, no system is 100% secure.

10. Children’s Privacy

We do not knowingly collect information from anyone under 21.

If we discover such data, we will delete it.

11. Third-Party Links

Our website may contain links to other websites.
We are not responsible for their privacy practices.

12. Changes to This Policy

We may update this Privacy Policy at any time.
Changes will be posted on this page.

Thin Blue Wine Text Messaging Privacy Policy Addendum

Introduction

This Text Message Text Messaging Privacy Policy Addendum is a legal agreement between Thin Blue Wine ("Thin Blue Wine", "Company", "we", "our", or "us") and you that supplements our Privacy Policy, available from https://www.thinbluewine.com/privacy , by specifically describing our privacy practices in connection with your use of our SMS messaging program (the "Platform"). In the event of any conflict between the Text Messaging Privacy Policy Addendum and the Privacy Policy in relation to the subject matter provided herein, the Text Messaging Privacy Policy Addendum shall take precedent.

Terms

We do not sell, rent, or share your name, mobile telephone number, or other personal information, including your mobile opt-in information, with third-parties or affiliates for marketing or promotional purposes.

Under no circumstances will we buy, purchase, lease or otherwise use your name or mobile telephone number collected by third parties.

You can cancel the SMS service at any time. Just text "STOP" to the number or short code that sent you the message. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.

Carriers are not liable for delayed or undelivered messages.

You will receive messages with info, promotions, and offers to the number(s) you have provided, including use of an automated system.

Message frequency varies.

As always, message and data rates may apply for any messages sent to you from us and to us from you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

If you have any questions regarding our terms and conditions, please click here to read our terms and conditions .

Contact Us

If you have any questions or feedback relating to these Text Messaging Privacy Policy Addendum , or need any help, please contact us via email at michele@thinbluewinecellars.com .

You may also text HELP for help at any time.